As an advocate for incorporating Social Media in order to develop an effective small business marketing campaign I knew that when I published my new site, The VA Resource which offers a HUGE collection of essential business templates and tools for virtual assistants – I would need a Facebook page. The process of creating a Facebook page is not very complicated. If you need some assistance on the basic setup, I have included a free copy of my Quick Reference Guide to Creating a Facebook Page for Business.
When I published a Facebook page for my Virtual Assistant service business, I actually hired someone to create a welcome page. You can see it here. While I feel strongly that a good business practice for most small businesses is to hire someone to manage tasks take time away from building and growing your business (little plug for the Virtual Assistant Profession), sometimes I stray from that “rule of thumb”. For example, I recently came across the website Wix.com. Wix is an online tool that literally walks you through creating professional, refreshing, flash enabled websites – without any coding! In addition to websites, you can also use Wix to build a Facebook Welcome Page – for FREE! If you want access to other critical elements for a website such as a domain name, hosting plans and an expanded list of features on top of the incredibly easy to use design interface, you need to upgrade to one of their very reasonable premium packages. Now, since I love to learn new business tools and I especially love a challenge, I decided to jump in and create my own welcome page this time for my site, The VA Resource.
I started by selecting a template specifically designed for Facebook welcome pages – this is very important!! From there, I chose my background design and color. The template I selected included a few elements I didn’t need so with a couple of clicks they were deleted. I was truly amazed at how easy it was! In order to add or edit an area on the page, I simply clicked on the element, selected a command (i.e. edit, crop, link) and made my changes. To add a new element to the page, such as a picture, a fancy element, or a widget, I only had to drag and drop the option right into my page. I would then edit the element to fit the page and match the design. There weren’t very many clipart options in the free version so in order to have a wider selection, I probably needed to upgrade. However, for my first project utilizing this tool I opted to stick with the free version. It was very straight forward; and I was pleased by how easy it was to create the “flash” elements.
The overall experience using Wix to create my Facebook page was very rewarding. You can see my finished product here. “Like” my page while you’re there! I can definitely see myself using this tool again for my future business needs, although I may upgrade next time. The fact that you don’t need any coding to develop a professional looking site is key to saving time, money and frustration. Their selection of templates is also impressive. I have looked at the templates in many other programs, including Microsoft Office Live Small Business where I host my virtual services site, Effective Virtual Assistance, and they just don’t compare. You can learn a lot more about Wix here.
If you have any experience with Wix, or my article inspires you to try it, I’d love to hear from you! Post a comment and let me know the positives and negatives you encountered! Know about another great free tool? Post that as well!
***AUTHOR BIO***
Katie Bauer is the owner of Effective Virtual Assistance and TheVAResource.com. E.V.A. partners with small businesses locally and nationally giving business owners the time they need to focus on core business and revenue generating activities. With a firm belief that the success of a client is our success, we are highly motivated to go above and beyond with each and every project.
The VA Resource is the best place on the web to find essential business documents and templates that will create a SOLID foundation for your virtual assistant business. You will not find a collection of templates and tools that you can put to use immediately anywhere else on the web, and at an incredibly affordable price!
NEW! The VA Resource Shop – Offering Simple, Customizable and Affordable Business Forms and Templates: http://effectiveva.com/EVAResourceShop.aspx
Website: http://www.effectiveva.com
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Twitter: http://www.twitter.com/katiebva
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